Hennessy vs NBA — Limited Edition Cognac Collaboration

Hennessy and the NBA have partnered worldwide to create special‑edition Hennessy V.S. and V.S.O.P. cognacs, blending French cognac heritage with the energy and culture of basketball

The Partnership

Hennessy became the first global spirits partner of the NBA in February 2020, marking a landmark collaboration between a historic French cognac house and the sport’s premier league. The partnership shares values of integrity, respect, and innovation, and is part of Hennessy’s “Game Never Stops” campaign, which celebrates basketball culture globally Hennessy.

Limited Edition Cognacs

Two main editions are available:

• Hennessy V.S. NBA Limited Edition – Very Special cognac, aged in new oak barrels, bold and fragrant with toasted and fruit notes
• Hennessy V.S.O.P. NBA Limited Edition – Very Superior Old Pale, a balanced blend embodying 200 years of Hennessy

Both feature custom NBA‑inspired bottle designs and are produced in limited quantities worldwide

Tasting Profile (V.S. NBA Edition)

• Appearance: Warm amber with golden highlights
• Nose: Toasted almonds, fresh grapes, oak
• Palate: Vanilla, dried fruit, spice, roasted nuts
• Finish: Balanced, slightly sweet, lingering warmth
  Versatile for sipping neat, over ice, or in cocktails.